Representation

Representation: The way in which people, groups, cultures and ideas are shown by the media.

Mediation: The process in which media institutions select and organize material specifically for their audience.

    What you see physically    = Signified
                                                        +        = SIGN 
What you name the signified = Signifier 

If an object/subject does not have a name it therefore cannot be recognised which means it has no meaning.

Combinations of signs make a code, for example. A bunch of people who were heavy make up and black clothes would be seen as 'Goths'.

Denotation: The Internal meaning of a Sign.

Connotation: The Interpreted meaning of a sign/s.

Polysemy refers to the capacity of all signs to which many would be 'many signed'.



ICONIC: The object/subject you see visually.

SYMBOLIC: Something that makes you realise what the object/ subject is or in other word what you associate with it.

INDEXICAL: Not visually present but can be implied to the object/subject.