Semiotics

It is a common thought nearly everyday to people to why we say what we say and why things and certain objects have the names that they have been given and where they have come from. Here is the answer. Ferdinand de Saussure, who was a French theorist believed that humans communicated through signs and signals, he named this 'semiotics'. He saw that words were just simply many signs, for example a cat has no relationship or resemblance with the four legged animal that goes 'meow' and purrs. When people identify the animal physically  he called this process the signifier and then once they have experienced the signifier they give the object/living thing its name or code, which is called the signified. Once an image has been recognised through its resemblance it is then called an 'icon' such as when you see an actor/actress such as Megan Fox you relate her with her career, which is acting then give her the icon of an actress.