Wolves/Werewolves (Animal)
Subconsciously scares you from what you know from childhood
PREDICTABILITY (Genre has to evolve) - Otherwise audience become disinterested
1940; Dracula - Vampires
1950: Sci-Fi/Horror - UFO's, Aliens, Unknown
1960: 'Phycho' - Set in a place where you are suppost to feel safe, for eg: bedroom, bathroom, etc.
ICONIC FILM
1970: Driller Killer (Texas, Chainsaw, Massacre), Slashers
1980: Iconic - A Nightmare In Elm Street (sleep) - Franchise (becomes predictable)
Halloween: Friday the 13th
1990: Teen Horror - Scream, I know what you did, Cherry Falls - Based on Target Audience.
Genre works in cycles
Combination of codes, conventions and characterisation:
- Themes and Issues
- Narrative Structure
- Iconography
- Settings
- Sound/Sound Track
- Stars (who is featured in the film)
VERTICALLY INTREGRATED: Producing, Distributing and Exhibiting (showing off) the film.
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