- The four most important typographic choices you can make in any document are point size, line spacing, line length, and font; because these choices determine how the body text looks.
- Point size should be 10–12 points in printed documents, 15-25 pixels on the internet or blog.
- Line spacing should be around 120–145% of the point size
- The average line length should be around 45–90 characters (which includes spaces).
- The easiest, most visible improvement you can make to the typography is to use a professional font, like those found in font recommendations. Avoid goofy fonts, monospaced fonts, and system fonts, espescially times new roman and Arial
- Use curly quotation marks, not straight ones.
- Put only one space between sentences.
- Don’t use multiple word spaces or other white-space characters in a row.
- Never use underlining unless it’s a hyperlink.
- Use centered text sparingly.
- Use bold or italic as little as possible.
- all caps are fine for less than one line of text.
- If you don’t have real small caps, don’t use them at all.
- Use 5–12% extra letterspacing with all caps and small caps.
- Use first-line indents that are one to four times the point size of the text, or use 4–10 points of space between paragraphs. But don’t use both.
- If you use justified text, also turn on hyphenation.
- Don’t confuse hyphens and dashes, and don’t use multiple hyphens as a dash.
- Use ampersands sparingly, unless included in a proper name.
- In a document longer than three pages, one exclamation point is plenty.
- Use trademark and copyright symbols—not alphabeticapproximations.
- Put a nonbreaking space after paragraph and section marks.
- Make ellipses using the proper character, not periods and spaces.
- Make sure apostrophes point downward.
- Make sure foot and inch marks are straight, not curly.
Friday, 21 November 2014
Typography
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment