Vogue Research

Who Owns Vogue?

Conde Montrose Nast brought Vogue in 1905, however then died on September 19th 1942 once this has happened Anna Wintour took over.

What Else Do They Publish?

Vanity Fair, The New Yorker, Dress, House And Garden, Travel, Merchants, Manufacturers and Journal.

In What Way Do They Use Diagonal Expansion? 

• Website
• Multiple Blogs
• Monthly Magazine
• Events such as runways; Fashion shows, Pageant such as 'Miss Vogue'
• Trends therefore making including Celebrity endorsement
• Shops which include Merchandise
• Video Channel
• News reports
• Teen Vogue- A Magazine aimed at a younger audience
• Voguepedia
• Special Edition Books

How Do They Use Horizontal Expansion?

• Frank Crowninshield is their editor who recommended for the company to cover Theator, Art, Literature and Sport as well as Fashion as this had never been done before in any other magazine creating an original new idea.
• Photographers argued that the images that were going to be used by the company had to be more 'realistic'.

How Does They Use Intertextuality?

• Vogue Talent Contest
• 'Vogue On' which are Special Editions in book form
• Vogue Recommendations
• Vogue Festivals which is in association with Harrods
• Promotions such as purchase 10 issues and get a free gift
• Vogue Arts
• Vogue Spy
• Vogues Website
• Vogue Notices
• Promotes other companies in their ownership- Vanity Fair £3 for 3 issues

Additional Information

Audience: 87% Female, 13% Male.

Online Audience: 1.6 Million

Magazine Audience: 11.3 Million
Google+ Audience: 221, 520 Followers and on going

The Company crashed during the Great Depression and World War 2